The JOGLE Challenge

Client: Run The Edge

The JOGLE Challenge, organized by Run The Edge, is a virtual fitness event where participants undertake the remarkable journey of running or walking 853.5 miles, following the iconic JOGLE route from the northern tip to the southern tip of Great Britain. Partnering with 80Noir, a UK chocolate company, Run The Edge dedicated the proceeds to mental health charities. For the branding, I aimed to evoke an old-world charm that pays homage to the challenge's UK roots. Hand-drawn illustrations highlight significant landmarks along the JOGLE route, providing a fun visual narrative. It was a unique opportunity to blend elements of fitness, chocolate, and travel, reflected in the incorporation of icons such as fitness gear, cocoa beans, and topographic maps.